Analysis of college students' physical exercise decision-making and intervention strategies from a behavioral economics perspective

SU Peilin; SHENG Tongtong; YUE Guofeng

doi:10.16835/j.cnki.1000-9817.2025245

Volume 46 Issue 8

Aug. 2025

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SU Peilin, SHENG Tongtong, YUE Guofeng. Analysis of college students' physical exercise decision-making and intervention strategies from a behavioral economics perspective[J]. CHINESE JOURNAL OF SCHOOL HEALTH, 2025, 46(8): 1070-1073. doi: 10.16835/j.cnki.1000-9817.2025245

Citation:

SU Peilin, SHENG Tongtong, YUE Guofeng. Analysis of college students' physical exercise decision-making and intervention strategies from a behavioral economics perspective[J]. CHINESE JOURNAL OF SCHOOL HEALTH, 2025, 46(8): 1070-1073. doi: 10.16835/j.cnki.1000-9817.2025245

Citation:

SU Peilin, SHENG Tongtong, YUE Guofeng. Analysis of college students' physical exercise decision-making and intervention strategies from a behavioral economics perspective[J]. CHINESE JOURNAL OF SCHOOL HEALTH, 2025, 46(8): 1070-1073. doi: 10.16835/j.cnki.1000-9817.2025245

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Analysis of college students' physical exercise decision-making and intervention strategies from a behavioral economics perspective

doi: 10.16835/j.cnki.1000-9817.2025245

SU Peilin¹,
SHENG Tongtong^{1, 2
,
,},
YUE Guofeng^{3
,
,}

1.
School of Marxism, Nanjing Medical University, Nanjing 211166, Jiangsu Province, China

Received Date: 2025-06-04
Rev Recd Date: 2025-07-03

Available Online: 2025-08-30

Publish Date: 2025-08-25

Abstract

Abstract

In recent years, Chinese college students have shown increased awareness of the importance of physical exercise. However, challenges such as insufficient health literacy, declining physical fitness, and low participation rates in physical activity still persist. To address these issues, the study applies behavioral economics theory and incorporates concepts such as anchoring effects, intertemporal decision-making, loss aversion, and herd behavior, to examine the irrational factors and decision-making preferences underlying college students' physical exercise behaviors. By analyzing the cognitive biases in their decision-making processes, the research aims to propose targeted and scientifically validated intervention strategies, so as to provide references for improving college students' engagement in physical exercise and promoting their overall well-being.
- Exercise movement techniques,
- Intervention,
- Health promotion,
- Students

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References(36)

References

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