Abstract: Objective To understand the internet media coverage of Nutrition Improvement Program for Rural Compulsory Education Students in China(NIPRCES).Methods By using the Baidu News and Baidu Index search engine,coverage of Internet media and attention situation by internet users on NIPRCES from September 1st,2011 to December 31st,2016 was analyzed.Results A total of 573 headings containing the key words "NIPRCES" were included,including 464 positive and 109 neutral news.491 headings containing "nutritional meals" were included,including 249 positive,237 negative and 5 neutral news.168 headings containing both "nutritional lunch" and "rural" were included,including 156 positive,8 negative and 4 neutral news.50 headings containing both "school milk" and "rural" including 26 positive,1 negative and 23 neutral news were analyzed.The search results on specific keywords fluctuated with a few remarkable peaks.News report was highest in 2012 and 2016.The Internet search and online media reports show similar trends,and searching peak often relate to negative news.Conclusion Media coverage is relatively high in 2012 and 2016.The Internet searching and online media reports shows similar trends.The government should pay more attention to the guiding effect of the internct media on public sentiment,strengthen the propaganda of the policy,and guide the negative sentiment.Also,a sentiment monitor system should be built up to handle the public sentiment about NIPRCES timely.